NEW UPDATE: May 2022After receiving the new order of lights after my previous order was defunct, I’ve been very happy with them since, for at least 8 months now.The brightness is still radiantly beautiful and the lights are showing no signs of wear and tear or fading, even though I have them hung on the wall twisting to spell out a name.I can leave the lights on for several long hours and they remain room temperature to the touch. It’s definitely a bold a bright statement piece on the wall. I would definitely recommend purchasing them if you want bold neon lighting.PREVIOUS REVIEW: Oct 2021In contrast to other pink LED rope lights out there, this one is extremely bright! It might even be too bright for some users and their desired locations. However, I will say that the quality of the radiance is very beautiful and evenly distributed very well. Even the back of the light gives off a nice glow.Unfortunately, I was disappointed though, because midway into installation, about a third of the light just went dark and would not light up again unless I bent it in a certain way. Obviously there was a short in it, which really sucks as I had already spent hours setting up the installation.One more negative feature is that it gets warm. It didn’t get extremely hot, but definitely warm to the touch. I’m wondering if in the future this manufacturer would simply lower the brightness a bit and hopefully that might take care of the excessive heat. Because the light truly is a beautiful color, but it doesn’t need to be this extreme level of brightness. A tad dimmer would actually go a long way. I re-ordered a new one to replace the defunct one, and I’ll gladly update and better this review if this new one doesn’t die so easily. I handled the light with the upmost care, and it still partly gave out on me, so I’m not too sure if that was just a fluke or a flaw in its total design. I’ll know in a few days I guess, after I install the new one.